Tips to Keep Your Landscaping Business Profitable

It’s tough getting ahead in the landscaping business, especially when everyone is facing cost of living pressures.

It’s even harder when you’re struggling on with old equipment and dodgy tools, forcing you into a ‘she’ll be right’ attitude to servicing customers!

Landscaping equipment hire gives you the choice and flexibility you need to get projects done on time.

Why buy expensive equipment upfront? You can hire landscaping tools as and when you need them, so you easily meet every job challenge. 

There’s never been a better time to take stock of your business and consider the hiring option.

 

Strategic equipment investment and management

You never what the Australian climate is going to throw at you. That’s why it’s vital to invest in quality equipment designed to meet our unique conditions and unpredictable seasons.

Kennards Hire specialises in tools and landscaping equipment renowned for being durable and reliable enough to survive the toughest challenges. So, whether the ground is baked hard in the sun or waterlogged by heavy rain, you can instantly respond with the right gear.

With Kennards Hire as your partner, you have access to a wide range of tools, without the hefty upfront costs of buying new. 

All our hire equipment is meticulously maintained and project-ready, to help you minimise downtime and finish jobs to a high standard. That’s the beauty of using Kennards Hire for your landscaping equipment hire needs. We take care of all the costly repair and maintenance, so you always have access to the latest fit-for-purpose tools that are ready for action. 

Check out our range of lawnmowers and hedge trimmers, to power up your business and help seal those profits!

Kennards Hire has more than 200 hire locations, so you’re sure to find one near you. 

 

Efficient operational practices

No matter how efficient your tools are, you need effective business practices to get the best results.

If you want to maximise productivity and profitability in your landscaping business, it’s important to streamline your operational processes.

This is where Kennards Hire comes into its own. Our trade portal offers all the convenience and support you need to take your business to the next level.

Specially designed to help tradies get the most out of every hire and every job, the portal has everything you need for efficient landscaping equipment hire in one convenient place.

With access to the entire Kennards Hire catalogue, you can book online, check real time pricing and availability, and set up a credit account for quick, easy use. 

If you plan carefully, scheduling jobs to minimise downtime and travel, you can optimise your workflow.

Consider investing in employee training to enhance skills and improve safety compliance for optimum workforce efficiency. You can also leverage technology solutions to upgrade the way you schedule jobs and communicate with customers.

Paying attention to the way your business functions can help you streamline overall operations, boost efficiency and increase your profits.

 

Strategic pricing and revenue management

It’s easy to get so wrapped up in meeting your daily demands that you lose sight of good business practice.

Maybe you started by offering super-low prices to get the work rolling in. It worked, and you’ve got lots of customers. But now you’re so busy, you don’t have the time, space or spare funds to think about employing more staff and growing your business.

It’s vital to set the right pricing structure for your landscaping services, so you can maintain profitability.

To do this, you need to conduct some thorough market research and competitor analysis, so you understand pricing trends in your area. It also gives you an idea what the competition is getting right and wrong.

Consider implementing value-based pricing strategies that reflect your experience and the quality of your services, rather than simply basing price on cost.

Offer bundled packages and seasonal promotions to stand out from your competitors, helping to attract customers and drive sales.

When you have a handle on your costs and prospects, you can take the next step of employing extra staff to help you boost productivity, increase revenue and grow your business.

Effective marketing and branding strategies

Building a strong brand is essential to attract and retain customers in the competitive landscaping industry.

To do this, you need to know what makes your business unique. What do you do differently to your competitors? What makes your services better? Why should customers choose you over the business next door?

You need to give customers a good reason to choose your business in a crowded market. It might be exceptional customer service, special or unusual landscaping skills, or prompt service.

When you know your USP (unique selling point), you can start to promote it!

• Build a strong online presence that reflects your brand.
• Set up a user-friendly website with ‘About’ and ‘Contact’ pages.
• Create a distinctive business logo in your chosen style and colour.
• Use social media to tell the story of your business.
• Include customer testimonials and successful jobs as promotion.
• Write case studies with images to highlight your achievements.
• Showcase your services and expertise with additional branding material (leaflets, brochures, business cards).

Customers want to know the landscaper they choose has real credibility. Give them evidence of satisfied customers to build trust in you and your brand.

 

Customer relationship management and satisfaction

It’s tempting to keep operating day to day, job to job, just hoping for the best. Yet if you leave the satisfaction of your customer to chance, your strike rate will be very hit and miss.

The greater your customer satisfaction, the more successful your business is likely to be.

It’s not enough to complete a job, then go on to the next. You need to know how your customer feels about the job you’ve done, and whether there are things you can do to improve your performance.

If you don’t ask your customer, they may tell you another way – by moving to your competitor.

There are several ways you can determine customer satisfaction – and improve it!

• Respond promptly to enquiries with a professional manner.
• Actively seek feedback from customers about your service.
• Ask satisfied customers for positive Google and social reviews.
• Ask dissatisfied customers how you can rectify the work.
• Invest in Customer Relationship Management (CRM) software.
• Implement loyalty programs to encourage repeat business.
• Offer referral incentives to increase word-of-mouth referrals.
• Make sure employees are well trained in customer satisfaction.
• Businesses that provide exceptional customer service often reap their rewards in customer loyalty and referrals.

 

Embracing sustainability practices

These days, a smart business is a sustainable business. When you incorporate sustainability practices into your landscaping business, you benefit your own brand as well the environment.

You appeal to a growing number of eco-conscious customers, who are adapting their lifestyle to reduce their carbon footprint.

Explore environmentally-friendly landscaping techniques and materials, such as native plantings and water-efficient irrigation systems.

Educate your customers on the all-round benefits of sustainable landscaping, and choose suppliers who share your commitment to sustainability and ethical business practice.

Prioritise biodiversity, recycling, mulching, hardy drought-tolerant plant species and environmentally-friendly pest control.

There’s plenty you can do to improve the health of your landscaping business, and it starts with efficient landscaping equipment hire.

When you get your landscaping equipment right, you streamline every job for faster, more effective time management and workflow.

Your customers will also reap the rewards of high quality, highly functional tools and equipment, which provide a better overall finish in less time.

The next time you want to hire landscaping tools, put Kennards Hire first on your list!

Whether you want a rotary hoe, post hole digger, turf cutter, lawn roller or chippers, mulchers and grinders, Kennards Hire has you covered.