Major Partners and Sponsorships
Sydney FC
Kennards Hire has been proudly sponsoring Sydney FC since 2017 and it’s a partnership we’re excited to continue through to the end of the 2026/27 season, making us the longest-serving corporate partner in the club’s history.
As Premium Partner, we’re passionate about championing men’s and women’s football in Australia, delivering unforgettable football experiences and providing grassroots support to ensure the growth and development of Sydney FC’s many community engagement projects.
We’re further committed to helping the club and its fans enjoy seamless, exciting football moments by providing lights, generators and storage containers, amongst other things as Sydney FC’s excusive equipment provider.
Through this partnership, we’ve helped bring young supporters closer to their team, creating events like Kennards Kids Day at Sky Park and VIP experiences for disadvantaged youth, in conjunction with the Kennards Hire Foundation at Allianz Stadium. We love seeing young Sky Blue fans light up from these one-of-a-kind opportunities.
Eden Park
In 2016, Kennards Hire partnered with Eden Park as an Icon Partner and since then, both companies have embarked on a journey of growth. The symbiotic partnership has seen the companies support each other in many ways, with Kennards Hire stepping in during times of crisis, supplying equipment to assist ground staff and supporting Eden Parks commitment to providing high-quality accessible services. In return, Eden Park has provided Kennards Hire with outstanding corporate hospitality benefits, advertising and branding across multiple platforms, and money-can’t-buy experiences for its customers which has aided the company in growing its customer base, build business relationships and increase brand awareness across the country.
As well as a financial contribution, Kennards Hire supply Eden Park with the wide range of equipment required to maintain and support the stadium and grounds, including everything from temporary fencing, toilets, lighting and power generators to elevated work platforms and ground and building maintenance equipment.
North Harbour Rugby
As major partner of North Harbour Rugby Union since 2018 and the naming rights sponsor of their junior and senior club rugby since 2022, we’re backing the club to drive an environment that grows people to succeed, both on and off the field.
Working together with North Harbour Rugby Club, we have stepped up our support for grassroots sport and the community with initiatives such as our 'Real Resilience Awards’, which recognise junior rugby players who show up for their team consistently but may not always receive the spotlight.
We hope that our continued commitment to the team will help nurture North Harbour Rugby along with their respective communities, supporting the teams in their journey to the ultimate goal of winning this Bunnings Cup - New Zealand’s highest level of national competition.
With this sponsorship we can show the community how much we care, not only about their teams, but the people that make these communities so lively.
Sponsorship Events and Initiatives
Kennards Kids Bay
We collaborated with the Kennards Hire Foundation and Sydney FC to provide a unique VIP opportunity to families and children who would not otherwise be able to experience the atmosphere and thrill of an A-League game in person.
Over 100 young football fans, and their families, enjoyed a free VIP experience at the Sydney FC vs Melbourne City match at Allianz Stadium, with a special view of the match from the bespoke Kennards Hire Kids Bay, guest appearance by Sydney FC players, Aaron Gurd and Wataru Kamijo, as well the unforgettable experience of a walk on the field following the match.
Sound Sensitivity Station
Over-stimulation to noise, particularly in higher sound intensive areas of stadiums such as front-of-stage, is a common trigger for sound sensitive individuals.
In collaboration with the Eden Park team, Kennards Hire have implemented permanent Sound Sensitivity Stations which dispense free ear plugs to fans.
To ensure prime accessibility, the stations are positioned at different locations within the stadium grounds based on need and are restocked ahead of all major concerts and sporting events.
This is a first of its kind initiative at a major New Zealand venue and we hope that it will help individuals with sound sensitivity to experience the magic of big game days and concerts without the risk of being overwhelmed by noise levels.
Kennards Hire Community Oval
In 2021 Kennards Hire extended its support to include naming rights to the outer oval at Eden Park. Kennards Hire Community Oval has become the place to be for a huge range of community activities including food truck nights, Christmas in the Park and “Ayodhya in Eden Park” - a one-in-a-lifetime celebration for the Hindu community of New Zealand.
As a family-owned business, creating shared experiences with its customers and community has always been integral to Kennards Hire and further strengthening their partnership with the iconic Auckland stadium was the natural choice given their mutual community values.
Club Rugby Support
Sponsorship Request
Interested in involving Kennards Hire in your community club or event?
Share the details with us by submitting your details through the ‘Enquire Now’ button, and we'll get in touch if your proposal aligns with our commitment to community engagement.
